The Nameless Horror

Charlie Stross on our dreadful future

Charlie Stross’ keynote for the 34th Chaos Communication Congress in Leipzig in December sees him on top form on why everything is going wrong.

Paperclip maximizers that focus on eyeballs are so 20th century. Advertising as an industry can only exist because of a quirk of our nervous system—that we are susceptible to addiction. Be it tobacco, gambling, or heroin, we recognize addictive behaviour when we see it. Or do we? It turns out that the human brain’s reward feedback loops are relatively easy to game. Large corporations such as Zynga (Farmville) exist solely because of it; free-to-use social media platforms like Facebook and Twitter are dominant precisely because they are structured to reward frequent interaction and to generate emotional responses (not necessarily positive emotions—anger and hatred are just as good when it comes to directing eyeballs towards advertisers). “Smartphone addiction” is a side-effect of advertising as a revenue model: frequent short bursts of interaction keep us coming back for more.

Well worth your time.