the nameless horror

Self-publishing and paid promotion

Not so long ago, an email arrived from an ebooky website whose newsletter I happen to subscribe to. It advertised cross-site promotion on eight websites, at least a couple of which I already knew as fairly big in ebook terms, for the half-rated introductory cost of $99.

I've had experience of the effect having a free ebook carried on similar sites can have on downloads before, but I've wondered whether the same would hold true for paid books. And I was clearly feeling adventurous that day, not to mention aware of roughly that amount of cash sitting unclaimed so the expense wouldn't be real money, because I went for the offer, and took a slot for DAY ZERO.

As it happened, I then took a second slot for MURDER PARK, because there was a serious glitch in the system first time out and DZ only appeared on two of the eight sites on its allotted Friday. To AAN's great credit, when I queried this on the Saturday evening I had a reply, fixing what could be fixed, with an explanation (not-unexpected teething issues with sync between sites), a profuse apology, and the offer of a free do-over slot a couple of weeks later, within an hour or two. The network is clearly well-run and not a quick cash-grab, and kudos for that.

So. Both books had Friday slots, were promo-priced down to $0.99 (mentioned in the splash text for DZ, not for MP), and I did nothing to else to push them at those times (because doing so would skew results). Both of them have respectable covers and copy that is OK at worst, and in terms of presentation I don't think there's too much to fault. Not seriously, anyway. One is in YA SF, one in a vague SF/thriller blurred no-man's land. DZ, in particular, is in a genre for which digital sales are reasonably solid.

We'll assume that sales during the whole weekend are entirely down to the promotion. How did it stack up?

DZ shifted 11 copies.

MP shifted 1 copy.

Does this mean that paid-for promotion of this sort is pointless? No, of course not; this is little more than a single point of data, for two books on one cluster of websites. But it was certainly eye-opening, and it's certainly something I'd suggest others bear in mind when considering stumping up their hard-earned. Stories have suggested for a while that advertising of this sort (principally through Bookbub) has been losing its effectiveness, just as low pricing and pushing on social media had already lose theirs. And maybe that's true.

I've turned myself in to the Polis

Last year, as you may know, was not a great one when it came to my writing career. This year may be different.

A week or so ago I got an email out of the blue from Jason Pinter. I've met him once in person and known him via the internet for years (he kindly blurbed THE LEVELS back in the day too). Late last year he launched Polis Books, signing up an array of fine writers, and also Dave White and Bryon Quertermous, presumably as the result of a lost bet.

Anyway, it turns out he must have lost another bet because he wanted to know if I wanted to sign on to Polis, handing over North American rights (and gaining better North American distribution, promotion etc.) to All The Novels - the three "writer's cut" versions of my ex-Penguin books, the last of which remains unfinished, plus the two full-length ones out under the Sean Cregan moniker. Any new material could then be considered as, if, and when.

Just like that, as you do.

And I though about it for a few seconds, double-checked my instincts against sources in the know, and said, "Yup, sure."

And that, as they say, was that. (Bar a minor delay sourcing a scanner to swap contracts; I don't own one.)

This means Polis will be (re)publishing THE TOUCH OF GHOSTS, THE DARKNESS INSIDE, BURIAL GROUND (if it retains that title), MURDER PARK, and DAY ZERO across North America, and, of interest to MURDER PARK which is largely set there, the Philippines, over the course of the next few months. And all the books will be coming out under the 'John Rickards' label. (Elsewhere, in particular the UK where 'Sean Cregan' has/had print readership and I didn't want to garble my already horribly mangled publishing history any further, the rights remain mine and it's business as usual.)

This is awesome, and I'm looking forward to seeing everything pan out. Polis is a digital-only (or, with the possibility of print arrangements in the future, perhaps "digital-first") publisher, very young, run by a very smart guy with years of publishing experience as an agent and a writer, and a sharp weather eye on the future. It certainly fits the ideal of the smaller, leaner publisher that's quicker and much more adaptable than the traditional names, but still handles the donkey work faced by those self-publishing as well as having access to publisher-only outlets and promotional capacity, and doing crazy things like paying up-front and performing QA on output.

("Why give up the independence of going indie, John? 70%, complete control, etc. etc. buzzphrase buzzphrase." That previous list of things is why. I'm not a self-promoter at all, and the books, while well-received, haven't really torn up any trees. They earn a bit, but nothing to get excited about. I still have a foot in both camps, with the shorter material still mine, and the longer stuff outside N Am. I'd like both sides to work. But trying to make a real go of it everywhere sucks time and energy I'd rather spend doing something else, and if anyone's in a position to make the best fist of publishing in the future - and to find readers for books - it's outfits like Polis (and Angry Robot, etc. etc.). The contract's not a shackle, royalties are considerably higher than major standard, and the potential benefits are huge. So there.)

The particularly pleasing thing is that MURDER PARK now has a publisher, and an extra crack at finding a proper audience, because of all the books that's the one I'd most love to see do well.

So there we go. And now I have to go and finish hacking BURIAL GROUND into shape. I have a deadline.

Chuck Wendig's BLACKBIRDS, a late-to-the-party review

Sometime just before Christmas, the steel-clawed cybernetic rulers of Angry Robot decreed that there would be a series of by-author sales, with books reduced to free/peanuts or free peanuts for LIMITED TIMES and MASSIVE SAVINGS. TM. One of those writers was Chuck Wendig, and one of those books was BLACKBIRDS, which I had heard many good things about (and whose Joey Hi-Fi cover I'd always admired), but hadn't bought because I already sold both kidneys to cover my son's school lunch money.

Blackbirds

So BLACKBIRDS winged freely to the feathered nest of my phone. (And so did MOCKINGBIRD and THE BLUE BLAZES for next to nothing, but I don't have a handy metaphor for those too and anyway shut up.)

And I've read it. And once I'm done with Jeff Vandermeer's FINCH, I'm going to read MOCKINGBIRD. And here's why.

Protagonist Miriam Black can see how you're going to die. One touch of skin on skin, and bang, instant replay, date and time. She lives hand-to-mouth, hitching around until she finds someone whose end is imminent, and then emptying their wallet after it happens. That's the core conceit, and it's obviously a good one. She meets someone whose death seems to directly involve her, and then someone else who knows what she can do, and then someone else else who also knows this and isn't at all nice. That right there is the story. More or less.

Like a lot of other people, I very much liked this book. It's really, really good. I've read Chuck before - and while, yes, he is a bearded internet phenomenon unto himself, he got that way through (a) working a lot and (b) being good at what he does. And this is good. Miriam is a superb protagonist, as miserable and messed up as you'd expect someone with her ability to be, and consequently when she has the chance to change her stars, just a little, you want it to work out for her. That the villains, held just shy of scenery-chewingly vicious, seem so capable of making it not work out, means that there's a healthy bucket of tension to sustain what's actually, despite its concept, a very simple tale.

What especially struck me, though, is how Chuck handles the issue of Miriam's past and the events that led to her manifesting her power. You don't see the Big Thing for what it is until quite late on, and even then it's not explicitly stated or explained that this is what did it. Its effects, which could/would be the source of much melodrama in lesser hands, are also never directly referred to. It's very smartly done.

The writing's lean, the skipping timeline never confuses (and features a nice little reveal when you learn when the interview happens in relation to the main events), and the secondary characters are rich and believable.

If I had a quibble, and in reviewing something you sort of feel like you should pick at anything if you can, it would be that Miriam escapes her lowest point on a particular bathroom floor with the aid of a truly remarkable piece of luck, not skill, that deals with the particular threat she faces. It's a very minor quibble, and by the time it happens the story has banked so much credit with you that it doesn't matter a damn.

BLACKBIRDS came out something like a billion years ago and as far as I know I'm the only person on Earth who hadn't already read it, but nevertheless, I'd would heartily recommend anyone else do so, for money and everything. It's really top notch story-telling.

Today's Links

Andrez Bergen's Depth Charging Ice Planet Goth, a somewhat cloaked review

Depth Charging Ice Planet Goth

Andrez is really, really good at getting books into people's hands. This is how come I'm one of those with a copy of DEPTH CHARGING ICE PLANET GOTH several months before publication. He's also really, really good at titles. This is how come it's called DEPTH CHARGING ICE PLANET GOTH.

These are things to bear in mind.

I also really, really liked WHO IS KILLING THE GREAT CAPES OF HEROPA?. Because Andrez is a really, really good writer. And that most precious of beasts, a writer with a pretty much fearless imagination. And a nice guy.

That's also something to bear in mind.

The short, short version is that I really liked DCIPG too, not quite as much as HEROPA, but it's still a fine book and you should purchase it with your moneys when you can, for definite. You will not regret it.

Explaining why I liked it "not quite as much but still a lot" will require the use of elaborate techniques to avoid spoilers and you probably won't understand what I mean when I say half this stuff.

That's the final thing to bear in mind.

OK. So. DCIPG is a Bergen-standard blend of genres (HEROPA's probably the only easy-to-classify one, and even that has elements of others). It's part teenage coming of age drama about a 17-year-old girl in 1987 Melbourne with an abusive brother and a recently dead mother. It's also part FIGHT CLUB. And part HEATHERS (which is coming of age, of course, but with a hefty side order of psycho). And part... FEAR AND LOATHING. Ish. Or Philip K Dick. Look, shut up; I'm struggling for analogies.

The first two thirds concentrate on the (sometimes hideous) school and home life of Mina, her clique-y circle of friends, the new kid at school who disrupts all this, and her family and past. It's a slow burn, but it needs to be, and Mina comes across as totally believable and sympathetic. Nicely complex, too. (Note: believability relative to my lack of never having been a teenage girl.) Good things happen, bad things happen...

And then there's a fairly abrupt shift. The story takes a big jump into very different territory (for perfectly good reasons), and I was thrown a little. Then it jumps again, and Mina's life is very different and new to her, and... I wasn't as sold on New Mina as on old. One character central to her story before had also shifted and had a past and... again. And then she sort of shifts back to Old Mina, and it turns out some of Old Mina's former friends and relations are very different than she'd imagined. They reveal all to her and... she ends it. Sensibly, I might add, and I felt back on firmer ground. The actual close to the story itself is superbly judged, too.

That sounds a lot more critical than I'm trying to be. But it's a little like explaining why the delicious honeycomb ice cream you just ate wasn't quite as delicious as the other honeycomb ice cream you had that time in that place. You end up focussing on the small things and everyone really needs to remember the context you're placing them in.

So, the context:

  • Mina's a great main character. Animeid (you'll see) is a sharp addition of ambivalent loyalties. Her arc carries you through very well indeed.
  • And it's a good arc. You want to follow it.
  • 80s Melbourne is excellently realised and rich in colour and depth.
  • Mina's family (I particularly liked her uncle) are great throughout, even the bad ones.
  • Her relationships with her friends, old and new, are solid and carry enough tension and interest to push the story. Which, as a coming of age tale at heart, they need to be.
  • While the shifts threw me a little (especially that big one), they're not crazy, just a bit sharp. They do mix up the story and keep things running along.
  • I like the ambiguity of what I can only describe as the FIGHT CLUB element. It's not FIGHT CLUB, but allow me to run with the analogy. I'd have to read it again to be sure, but I wasn't sure if it wasn't just a touch too ambiguous come the end for me, though. A little like getting to the end and not being sure if Tyler was actually the narrator or not.
  • That said, hey, FIGHT CLUB element. Ambiguous or not, it's very well done and a great part of the story.
  • And I love the note the story ends on.

So. As you can see, it's a fine book (hence 900 words of review). And definitely the most wildly inventive teenage girl grows up book you're likely to read this year. You can tell for yourselves by buying it when it's out, and then you'll also know for sure what the hell I've been talking about. Which you should. Buy it, I mean.

Today's Links

(Both good analyses/pickings-apart of Hugh Howey’s recent author earnings report. That’s linked to at both, if you haven’t seen it/want to, but best bear in mind the issues with its methodology first.)

Today's Links

10 bonus years: depression and suicide

If I was American there's a reasonable chance I'd have been dead ten years ago. That's because relatively easy access to firearms poses a much lower barrier to entry to reliable, fast, and reasonably considerate suicide than the options on offer here in the UK.

Before we begin, let's make a few things clear. Firstly that this isn't a post with a clear structure, a host of crosslinks, and an easily quotable, uplifting message of hope at the end. It's an undirected load of personal waffle I've been mulling over since a tragic spate of friend-of-a-friend suicides towards the end of last year, around the same time as a bunch of stuff appeared online on the subject (some of it very good indeed). Secondly that any kind of description of depression (or, I'd guess, most other mental illness) or talk thereon should come with an automatic prefix saying "IT CAN BE VERY DIFFERENT IN EACH CASE AND WHAT APPLIES IN ONE INSTANCE DOESN'T NECESSARILY FOLLOW IN ANOTHER". Since that's a mouthful to type each time, just mentally add it in there whenever I say anything. Thirdly that I know jack about actual mental health and I'm in no position to offer advice. Take anything here as personal biography/history and nothing more weighty than that, even when I'm trying to persuade you otherwise.

So. Onwards.

A decade ago, more or less at this time of year, something happened to me that triggered a bout of severe depression. The event isn't really important - one of those things that happen in life to most of us now and then, generally without causing more than a few emotional scars that heal naturally with time - it just so happened that it was one I dealt with very badly. I was 26.

This wasn't the first time I'd experienced depression. I had a bout after leaving university bad enough to try St John's wort on the quiet (I was back living with my parents and didn't want anyone to know how I felt), which was very much not a success, and to talk to my doctor about it, which was.

I had a bout working for a major book wholesaler in my last uni summer break thanks to the company's unpleasant working practices (particularly the forced overtime - "you work until we tell you you can go home, regardless of your shift, and you'll find out when you can go five minutes before you can go"). When I was there the gates would have leafleters from two trade unions outside each morning trying to get enough members to organise a strike because of those working practices. Not long after I left they presumably achieved the numbers needed because they threatened the company with outright legal action if they didn't change and the place was consequently a lot nicer to work at, at least according to friends employed there after me.

I had another a year or so before that when I was thinking about dropping out of my course to do... some undefined alternative instead.

And so on. Periodic episodes of bleurgh. None of those were anything like as bad as this one, though. This was the mother of all downers.

(If you want to place it in my professional chronology, it was the winter/spring before WINTER'S END came out in paperback and THE TOUCH OF GHOSTS in hardback. I was a third of the way through the next book. I hadn't yet gone to Bouchercon for the first time (that was Toronto, the autumn of that year), and had only barely been to Harrogate (one night, the year before, for a Penguin party at which I got blind steaming drunk with Stav Sherez and some other reprobates and didn't leave the hotel bar until nearly 5am). I hadn't started blogging (that came in the June of that year, IIRC) and this was a long way before Facebook and Twitter. Ancient times.)

The healthy thing to do when something in life goes south on you is to be down, then be angry, possibly be drunk, and then get over it, fast or slow. Time rolls on and the intensity of our experiences fades as they retreat into the past. The unhealthy thing to do is to cycle through them time and again in your own head until the cause(s) itself is neither here nor there and all you're left with is the misery feeding on its own tail. You can't lift yourself because you feel bad and you feel bad because you can't lift yourself and you should be able to.

I lost, as I recall, a stone in weight in just over a week, half of a second over the next month (which from only ten and half to begin with is quite a bit), and stopped routinely sleeping more than 4-5 rather broken and unhelpful hours a night. Insomnia's miserable and frustrating at the best of times, but when you're depressed the long, long stretch between 3am and dawn is very tough indeed.

Give it two, three months of this, maybe more, with no sign of improvement, and you start to look at any possible way out as worth considering. Worth embracing, even. This is how come you end up considering killing yourself. You just want out. It's not because your dog dies/you're in massive debt/your spouse leaves you/because you can't see how you're ever going to have control over your own life/whatever. It's because of the misery spiral that arises out of that. A spiral you can't seem to escape and you're getting more and more tired of trying and failing to fight. Don't equate x with z; it's y, the crushing unhappiness in the middle, that's the cause.

Which, incidentally (and for God's sake remember my disclaimers here), is why if you ever find yourself talking to anyone suicidally depressed, you shouldn't say "killing yourself doesn't solve anything". Because that argument - unless the person in question is hoping to save their family from the burden of their personal debts, which do get inherited after death and consequently aren't solved by suicide - can be instantly shot down. It's a terminal solution, it's not necessarily a proportional or sensible solution, but if your main problem is "my life is a seemingly never-ending trudge through an internal swamp of horribly bad feelings about myself and I can't cope with that any more", ending that life is a solution. The thing to ask is probably, "Sure, but is that the only option? Depression's extremely common. It's also very rare for it to last forever. Many people find another way past it, so let's explore some possibilities, huh?"

I put a lot of time into figuring out how, if I was going to do it, I would. It sounds odd, but doing so gave me something to hang on to and get through those long, wide awake hours in the early morning. In Craig Ferguson's (well worth watching) monologue about alcoholism and Britney Spears he talks about the moment he decided to throw himself off Tower Bridge. "I thought by doing this: I'll show them. I wasn't sure exactly who 'they' were, but I was going to show them."

And that's the other thing which makes suicide seem a viable choice. It's feeling like it's one thing about your life that you can get a handle on. One thing that you can control and you can do when everything else is beyond you. It's not a coward's choice or a fool's choice, and if you're fond of saying that you might want to keep it to yourself because you're sure as hell not helping anyone. It actually takes real guts to kill yourself, and very few make the decision lightly. No one's an idiot or a selfish arsehole. It's just that the data they're basing that choice on is faulty.

If you're depressed and you can find something else you can control or you can do, no matter how small (Matt Fraction's post linked to above talks about deliberately making himself laugh by shaving off half his pubic hair because he realised he hadn't found anything fun for a long time), killing yourself may no longer be the last available straw you can grasp. That's worth bearing in mind too, should you encounter someone on the brink.

I was smart enough to know that overdose-by-pill only works in the movies or the distant past when doctors prescribed barbituates willy-nilly. Try pulling that stunt now, especially with everyday painkillers, and generally you'll just end up with horrible liver damage, agony, and a long life afterwards to regret it. I was (and still am) far too squeamish about digging around in my own innards to even remotely consider slashing an artery. Both, in any case, leave you a long time to have second thoughts and have too much that can go wrong and leave you alive, but with problems. Hanging, too.

That left jumping off something tall enough onto something hard enough, which has the advantages of being quick, consequently usually painless, and so long as you plan ahead, pretty much guaranteed to work. But it's also messy and I'm a considerate type, and while I've grown up by Beachy Head that also means I know collecting bodies is difficult and dangerous work for the coastguard, and that even from 600 feet it's possible to survive because the cliff slopes outward. (I've since happened to meet someone who did just that; albeit with considerable brain damage and a jaw and various other bones held together only by massive numbers of steel pins.) That left one of the town's multi-storey car parks as the best choice, ideally at 3-4am so no one would have to see the unpleasant results apart from the emergency services. (Which sucks badly too, but you can't do it totally cleanly was what I figured at the time, and at least those guys have training.) Up top, phone a rather apologetic report to 999, jump, done.

Of course, to do that, you have to get into a locked multi-storey car park in the middle of the night without being spotted. That's quite a high hassle barrier to overcome. It's not impossible if you're smart, but it's certainly a challange (challenges not being something depressives are famous for overcoming, of course). If you're going to go through all that, you need to be goddamn sure that that's what you want to do. No backing out. No change of heart. Once you go, you're committed, because you start off by breaking the law. That's pretty daunting.

In the US, I could've bought a gun. I've got no criminal record, nothing to see me fail a background check. Hell, I could've rented a gun, as numerous people apparently do for precisely this purpose. It's a lot, lot easier. Maybe I'd have been more inclined.

Because I didn't do it, of course. Be hard to type all this if I had. I eventually figured if I was going to spend all that time failing to get out of the rut, not to mention wondering about ending it all but never being sure enough to try that very high barrier for entry, I might as well suck it up and go and talk to my doctor. I didn't want to hassle my family or friends. My mates had been great early on and I didn't want to load them down with heavy stuff they didn't deserve and wouldn't handle. (Generally whenever we'd meet up for gaming or the pub - both of which I'd generally enjoy at least a little right up until I got home again to the empty gulf of my own regular life - I'd put on the ol' 'everything's great' suit and try, probably not very convincingly, to act normal.)

Depression will tell you it's a bad idea to speak to people about it because it'll just make people want to avoid you. It's a selfish illness and it wants you all to itself. Feeling guilty about dumping your emotional wreckage on those closest to you - those you really, really don't want to drive away - is as far as I know a common reason not to want to talk about depression. It's also why I'd modify the standard advice - "talk to someone, anyone" - with a caveat: "Talk to a professional if you can, someone you won't have to feel bad about opening up to. You might think your regular GP/doctor doesn't deal with depression but you're wrong. Talk to them. If they're unsympathetic, the hell with them; talk to another doctor. If you don't have one, don't know the number for a crisis line and can't find anyone else, sure, talk to someone, whether a friend or a stranger, because you shouldn't try to tough it out alone."

I still felt like a total time-wasting fraud when I saw my doctor but to her lasting credit she was great. Very matter-of-fact. I explained what was happening ("Suicidal thoughts? I spent two hours last night unable to sleep, thinking who I'd leave notes to and what they'd say.") and she said the two options were counselling or medication. I said I didn't have any actual issues that needed working out, I just needed to get out of the self-feeding cycle of misery, to get a bit of a lift so I could break the habit of having my thoughts turn back in on themselves to make me feel worse for feeling bad (as per Hyperbole And A Half's excellent account). If I did that I'd be able to shake it and pick myself up. "OK," she said.

She prescribed me this stuff, then comparatively new in the world of serious antidepressants. If you're not sleeping and not eating, something that knocks you out (12 hours straight on the night of the first dose which I still remember being astonished by) and gives you a bad case of the munchies is not to be sniffed at. She doubled the dose after a fortnight, and the depression did indeed lift over the next few weeks. I was able to start writing again, having done no work at all for five months because I just couldn't concentrate worth a damn. With the slowdown period at the end to avoid withdrawal, I was on the pills for four months or so.

In the ten years since then, I've had two kids, I've gotten married, I've moved home more times than I can count. I've had good times and I've messed up and life's not as simple as it might be (with those two kids coming from different relationships, the main source of stress I now have isn't career or money or love-life based but now whether or not my oldest is happy and how well we work out the rota between me and his mother). And sometimes days are bad, and I can feel the old process tickle at the back of my head, though I know it for what it is now. I've got a lot more responsibility and more things to worry about and more pressure to put myself under. But I've never gone back there. Mostly, on a down day, I just have a couple of beers, shoot some zombies or watch a crappy movie, and forget about it come morning. Like any healthy person.

If things had been different, I do wonder sometimes if I'd ever have gotten out in the first place.

Books, audience, and fat sacks of cash

(With GLORIOUS UPDATES as of Jan 27th.)

This morning I read this Richard Lea piece in the Guardian discussing this survey by DBW. It's not the only piece. This one was written by someone at the DBW conference itself, and tackles much more, and at considerable length.

Coincidentally, I also read this interview with game designer Jason Rohrer this morning too. (Much of it originating in blog postings here, specifically this one, which is also worth reading.)

Over the past couple of years, I’ve just been hearing all these stories from people. 'Oh, yeah, the sales are where you’re going to make your money, man! I did a midweek madness, and that doubled my money right there!” [laughs] 'I was deal of the day a few weeks later--and again! I doubled!' And they just act like this is the way it is and this is amazing. If you stop and ask one of them, 'you realize that most of those people who bought it, when it was midweek madness or whatever, don’t actually play it?' And they just shrug. 'Who cares, as long as I get their money, right?'

So says Rohrer (creator of batshit arty ideas - the single-use Minecraft save on a flash disk, a board game buried in a desert - and some genuinely great indie PC games). I'm sure, if you know anything about ebooks, Amazon, discounts and indie publishing, you can see the gigantic parallel I'm about to draw already sketched out in front of you.

But what of the DBW piece in the Guardian?

What's the difference between making money out of books and writing books that people want to buy? Turns out it's about 40% – if, that is, you believe this year's Digital Book World (DBW) survey.

Only 20% of the 1,600 self-published authors surveyed, and just a quarter of the almost 800 writers with a traditional book deal, judged it "extremely important" to "make money writing books". Shift the issue to publishing "a book that people will buy" and the figures leap to 56% and 60% respectively.

Lea assumes that respondents would equate "writing a book that people will buy" to "writing a book that people will read", i.e. writing for love, not cold, hard cash as a prime motive. This was certainly the intention; I asked survey author Dana Weinberg for clarification and she confirmed that there was no third/alternative question along the lines of "it's better to write books that people will read". The distinction, she said, was to reflect the arguments between pricing books at $0.99 to attract more readers for less money (overall, not per book), or $2.99 to have fewer readers for more and send market signals about quality.

(There is, of course, an argument to be had there about total earnings assumptions. In the early days of the Kindle gold rush, dropping prices was usually seen as a way of raising total earnings through the disproportionate rise in sales this would create. It's not, AFAIK, as true now, and there's certainly now a market stigma towards $0.99 ebooks over their quality level (not, of course, against books discounted temporarily to that price, which is another argument). Let's not go there now, though; just note it and move on.)

The full report clocks in at $300, but since I need to spend that money making sure the walls of my house stop allowing the rain in to pull up a chair and make itself at home I'm going to assume (which as we all know, makes an ass etc...) that many of its respondents followed the authors' intentions and my understanding, and that this therefore explains the 40% difference between the two camps.

Lea, of course, shoots the argument that it's all for love down:

Except, in the digital age this kind of logic just doesn't wash. If all you're interested in is finding an audience for your work, then electronic distribution allows you to find it without any connection to the marketplace at all. Write your masterpiece, stick it on your website, and sound the trumpets for the victory of Pallas Athene. Or, if what you're really looking for is the grateful adulation of your adoring fans, stick it on Scribophile or WritersCafe and get ready to feel the love. These days the only reason for worrying about publishing "a book that people will buy" is to "make money writing books".

Unless you've not been asked that question, of course. And if you have any actual experience of sticking stuff on your own website (which, from a quick bit of googling, I'm guessing Lea doesn't), especially if you've no great public profile already, you know full well that you won't find an audience at all doing that.

(This blog is, unless I'm calling someone notorious a cock, visited by approximately two people and one elderly mountain goat every six months.)

The slightly back-handed jab nature of the mention of Scribophile and WritersCafe (both of which are primarily critique forums rather than glad-handing sycophancy services) aside, that's also no way of guaranteeing you'll be read, and certainly not by random browsers.

(Is there a difference? I've known plenty of writers who talk about the joy of thinking that some random stranger might read their work, and none at all who talk about the joy of thinking that a random writer might.)

You might argue that it's hard to make money without having a readership. But as Rohrer points out, and as anecdote and derived data (the ratio of reviews to downloads/purchases) suggests, it's quite possible to do just that when people snap up impulse bargains (something Weinberg acknowledged in her email to me as well). Yes, a portion of those downloaders will actually make use of what they've got, but a great many won't. While the two things may be related, they are not equivalent at all.

(Aside on sales pricing: I like Rohrer's idea for pricing The Castle Doctrine (which also reminds me that I've been meaning to see if I can justify getting it for ages, and now time is ticking) and I've seen the same argument made by Al Guthrie somewhere in the depths of Criminal-E ages ago as a sensible structure for ebooks.)

There are writers drawn by the thought of making a bomb from digital publishing. And there are writers who, like Rohrer, don't want to be bought but actually enjoyed and appreciated. And yes, if you do it for a living, that means someone pays for it. But that's out of necessity, and the principal thing is the audience, not the payout. Let's not go dismissing those people.

(Final aside:

Maybe we should abandon the idea of a class of people who are different, a class of people who are "writers", and just get on with the glorious, messy business of reading and writing.

Yes, maybe we should. Anyone who genuinely believes people who write, for publication or otherwise, are somehow magical beings, a breed apart, wonderful and different, should be rounded up and locked in some kind of large pit for the terminally idiotic. If that notion is truly dying, good. Shoot the fucking thing and be done. Its innate smug superiority and bullshit classism has always driven me nuts.)

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