Book trailers are, as Chuck points out, mostly failures. This, the second one for his Miriam Black series (the first one at the link above is worth a chuckle-y watch too), is, IMO, very, very good. Completely the way to go. (His choice explained at the link above.)
Helps to have a friend with a gravelly voice, of course.
(Source: http://www.youtube.com/)
